Explore the Legacy:
SEMA Pro Cup Challenge Archives

Each year at the SEMA Show, the automotive aftermarket showcases some of the most creative and visually striking vehicles in the world. Among them, the SEMA PRO Cup Challenge stands out, not for its extremes, but for its intentionality. This competition empowers professional automotive restylers to demonstrate what’s possible when creativity meets real-world constraints. From luxury SUVs to performance trucks, the 2025 PCC highlighted builds that are not just showpieces but market-ready vehicles. Discover how these innovative designs blend craftsmanship, storytelling, and profitability, setting a new standard for the restyling industry.

The 2024 SEMA Pro Cup Challenge was a thrilling showcase of innovation and creativity, uniting top restylers to present their showroom-ready builds. With increased dealer participation and a vibrant atmosphere, the event highlighted the real-world impact of vehicle personalization. From rugged off-road packages to luxurious interior upgrades, each entry captivated attendees and judges alike. Discover how Classic Soft Trim Pittsburgh clinched the top honor with their elegant Toyota Rav4 XLE Hybrid, and learn about the Fan Favorite winner, Auto Trim Restyling, whose versatile Land Cruiser left a lasting impression. Dive into the future of the aftermarket industry!

The 2023 SEMA Pro Cup Challenge was a thrilling showcase of automotive innovation, where creativity met functionality. Auto Sunroof and Leather took home the grand prize with their stunning customization of a Subaru Outback, impressing judges with their blend of style and practicality. Meanwhile, VIP Distributing’s GMC Yukon captured the hearts of fans, winning the fan-favorite award for the second year in a row. Discover how these standout builds are setting new benchmarks in the automotive customization industry and explore the exciting highlights from this year’s competition!

The 2022 SEMA Pro Cup Challenge showcased the pinnacle of automotive customization, with restylers from across the nation competing for top honors. Automotion Customs emerged victorious with their stunning Toyota Rav4, blending rugged capability with luxurious aesthetics. Meanwhile, VIP Distributing captured the fan-favorite award with their dynamic GMC Yukon build. This year’s competition highlighted the growing trend of consumers seeking vehicles that combine performance and luxury, setting the stage for future innovations in the industry. Dive into the details of these remarkable builds and discover how they are transforming the automotive landscape!

The 2021 SEMA Pro Cup Challenge showcased the automotive industry’s most innovative builds, with DPS Automotive emerging as the standout winner for their stunning VW Atlas Cross Sport customization. This event not only highlighted exceptional craftsmanship but also set new trends in automotive customization, influencing future designs in the crossover and off-road markets. Automotive Concepts captured the fan-favorite award with their impressive Ford Bronco, resonating with fans for its rugged design. Discover how these builds are shaping the future of vehicle accessorizing and the exciting opportunities they present for restylers and dealers alike!