Discover the History
and Impact of the SEMA Pro Cup Challenge
Since its establishment, the SEMA Pro Cup Challenge has become one of the automotive industry’s most anticipated events. It’s a competition where the best restylers unite to push the boundaries of design, innovation, and craftsmanship. The Challenge is not just about winning—it’s about showcasing the artistry and technical skill that define the future of automotive customization.

Our Mission
The mission of the SEMA Pro Cup Challenge is to celebrate and elevate the work of professional restylers. We are committed to fostering creativity and innovation in the industry, providing a platform for restylers to gain the recognition they deserve. Each year, the Challenge catalyzes new trends and ideas, influencing the direction of automotive design and customization.
History and Growth
The SEMA Pro Cup Challenge was established to provide a platform for automotive restylers to showcase their innovative designs and craftsmanship. Automotive Concepts was the overall winner with their Subaru, and Specialty Automotive Treatments took home the Fan Favorite.
DPS Automotive was significantly impacted by winning the grand prize with their VW Atlas Cross Sport, while Automotive Concepts captured the fan-favorite award with their Ford Bronco. This marked the event’s return after a brief hiatus, setting a new standard for creativity in the industry. Read More
The competition saw Automotion Customs take the grand prize with their Toyota Rav4, while VIP Distributing won the fan-favorite award with their GMC Yukon. This year further solidified the Challenge’s reputation for fostering top-tier automotive customization. Read More
Auto Sunroof and Leather emerged as the grand prize winner with their Subaru Outback. VIP Distributing repeated their fan-favorite success with the GMC Yukon, demonstrating the evolving trends in vehicle customization. Read More
The 2024 SEMA Pro Cup Challenge brought an unprecedented level of creativity and innovation to the competition floor. Classic Soft Trim Pittsburgh claimed the grand prize with their meticulously crafted 2024 Toyota Rav4 XLE Hybrid, featuring premium leather interiors and carefully selected upgrades designed to captivate dealerships and customers alike. Meanwhile, Auto Trim Restyling from St. Louis captured the Fan Favorite award with their rugged and versatile 2024 Toyota Land Cruiser LC250, a build that showcased the growing demand for off-road and adventure-ready modifications. This year’s event highlighted increased dealer participation and reinforced the Challenge’s role as a vital connection between restylers and the automotive industry. Read More
Impact on the Industry
The SEMA Pro Cup Challenge has a lasting impact on the automotive industry, influencing trends and setting new standards for customization. The event provides restylers with a platform to showcase their work, gain exposure, and connect with key players in the industry. Many past participants have succeeded significantly, using the Challenge as a career or business-building springboard.











Explore Our Archive
Our archive offers a comprehensive look at the history of the SEMA Pro Cup Challenge. It features detailed recaps of past competitions, including highlights, standout builds, and the trends from the event. Whether you’re a past participant or new to the Challenge, the archive is a valuable resource for anyone interested in the evolution of automotive customization.
Join Us in Celebrating the Artistry of Automotive Restyling Explore the SEMA Pro Cup Challenge Archive Today!
