Discover the History
and Impact of the SEMA Pro Cup Challenge

Since its establishment, the SEMA Pro Cup Challenge has become one of the automotive industry’s most anticipated events. It’s a competition where the best restylers unite to push the boundaries of design, innovation, and craftsmanship. The Challenge is not just about winning—it’s about showcasing the artistry and technical skill that define the future of automotive customization.

Procup challenge show

Our Mission

The mission of the SEMA Pro Cup Challenge is to celebrate and elevate the work of professional restylers. We are committed to fostering creativity and innovation in the industry, providing a platform for restylers to gain the recognition they deserve. Each year, the Challenge catalyzes new trends and ideas, influencing the direction of automotive design and customization.

History and Growth

The SEMA Pro Cup Challenge was established to provide a platform for automotive restylers to showcase their innovative designs and craftsmanship. Automotive Concepts was the overall winner with their Subaru, and Specialty Automotive Treatments took home the Fan Favorite. Read More

DPS Automotive was significantly impacted by winning the grand prize with their VW Atlas Cross Sport, while Automotive Concepts captured the fan-favorite award with their Ford Bronco. This marked the event’s return after a brief hiatus, setting a new standard for creativity in the industry. Read More

The competition saw Automotion Customs take the grand prize with their Toyota Rav4, while VIP Distributing won the fan-favorite award with their GMC Yukon. This year further solidified the Challenge’s reputation for fostering top-tier automotive customization. Read More

Auto Sunroof and Leather emerged as the grand prize winner with their Subaru Outback. VIP Distributing repeated their fan-favorite success with the GMC Yukon, demonstrating the evolving trends in vehicle customization. Read More

Impact on the Industry

The SEMA Pro Cup Challenge has a lasting impact on the automotive industry, influencing trends and setting new standards for customization. The event provides restylers with a platform to showcase their work, gain exposure, and connect with key players in the industry. Many past participants have succeeded significantly, using the Challenge as a career or business-building springboard.

Explore Our Archive

Our archive offers a comprehensive look at the history of the SEMA Pro Cup Challenge. It features detailed recaps of past competitions, including highlights, standout builds, and the trends from the event. Whether you’re a past participant or new to the Challenge, the archive is a valuable resource for anyone interested in the evolution of automotive customization.

Join Us in Celebrating the Artistry of Automotive Restyling Explore the SEMA Pro Cup Challenge Archive Today!

Red car on display