Showcase Your Skills and Innovation
at the 2025 SEMA Pro Cup Challenge
The SEMA Pro Cup Challenge
Is more than just a platform to showcase your creativity and innovation—it’s an opportunity to build profitable partnerships with dealerships by creating custom preloaded vehicles that attract buyers. Through the Challenge, restylers can prove the value of preloaded vehicles, helping dealerships increase their sales and margins by offering ready-made custom options that stand out on the showroom floor.
What’s In It For You
Get Noticed and Build Profitable Partnerships:
The SEMA Pro Cup Challenge is attended by industry leaders, including dealerships looking for restylers who can offer custom solutions that increase their sales. By participating, you showcase your work in front of potential business partners who are eager to collaborate on preloaded vehicle packages that sell faster and for higher profits.
Grow Your Business:
The exposure you gain from participating in the SEMA Pro Cup Challenge can lead to long-term business growth. Restylers who use their builds as sales tools to engage with dealerships have the opportunity to form ongoing partnerships that generate more projects, clients, and revenue. Past participants have achieved significant success by leveraging the Challenge to secure contracts with dealers and manufacturers.
Close Deals with Proven Build Sheets and Custom Examples:
One of the transformative outcomes of our work is the creation of build sheets and custom vehicle examples that showcase the potential of pre-loaded vehicles on dealership lots. These tools are not just theoretical; they are proven nationwide, demonstrating their effectiveness in enhancing showroom appeal and driving sales. By bringing these ready-made, successful sales strategies into your dealership, you can duplicate the success experienced by fellow restylers and capitalize on the demand for customized, accessory-rich vehicles. This approach not only elevates the dealership’s inventory but also ensures that every customer interaction has the potential to close a deal with appealing, high-margin options.
Eligibility and Judging Criteria
Who Can Apply:
The SEMA Pro Cup Challenge is open to all professional restylers with a proven track record in automotive customization. Whether you're an industry veteran or a rising star, this competition is for those ready to push the limits of creativity while providing dealerships with market-ready solutions.
Judging Criteria: Builds will be evaluated on:
• Innovation: Unique and creative approaches to customization.
• Technical Execution: How well the customizations are executed.
• Market Relevance: The potential of the build to appeal to consumers and dealerships as a preloaded vehicle.
• Aesthetic Appeal: The overall visual impact of the build.
The judging panel includes industry veterans, automotive designers, and experts who are looking for restylers capable of creating builds that aren’t
just eye-catching but also marketable to dealerships.
How to Apply
Application Process
Submit your build concept and portfolio through our online application form. Our panel of experts will review submissions and select the most innovative entries to compete in the 2024 SEMA Pro Cup Challenge.
What to Expect
Participants will receive extensive media coverage, including features in leading automotive publications, online platforms, and social media channels. The exposure you gain can significantly enhance your brand’s visibility and reputation, positioning you as a restyler who not only creates stunning builds but also drives dealership success.
Apply Now Apply Now To Be A Part Of The Pro Cup Challenge
