Everything You Need to Know
About the 2025 SEMA Pro Cup Challenge
The 2025 SEMA Pro Cup Challenge
Is designed to showcase the best in automotive customization. Whether you’re a restyler, manufacturer, or dealer, this event offers unparalleled exposure, networking, and recognition opportunities. Here’s everything you need to know to get involved and maximize your participation.
Competition Rules
Eligibility
The SEMA Pro Cup Challenge is open to all professional restylers with a proven track record of innovation and craftsmanship in automotive customization.
Judging Criteria
Builds will be evaluated on four critical criteria: innovation, technical execution, aesthetic appeal, and market relevance. The judging panel includes industry veterans, leading designers, and automotive experts who will select the most outstanding builds.
Submission Guidelines
All entries must be submitted through our online portal. Participants must provide detailed build sheets, including design concepts, materials used, and technical specifications.
Program Details
Restylers can choose any common vehicle as the base, then create and install a package of accessories designed to appeal to a mass audience. The goal is to appeal to as broad an audience as possible. The main driver of this program is to show fellow restylers, dealers, and accessory manufacturers the value of designing a marketable package rather than a “one-time” vehicle.
Six restylers will be selected to compete and will receive the following:
Designated exhibit space in the West Hall at the SEMA Show
Up to $4,000 in transportation costs covered for qualifying participants
Social media presence during and after the SEMA Show
PRO's Facebook reach is over one million
PRO's Instagram engages with 84,000+
Package Requirements
The vehicle parameters must include the following:
Select a standard vehicle and install a package of accessories designed to be attractive to a wide range of vehicle buyers that is easily repeatable and profitable for both the Restyler and the dealer.
Maximum labor hours of 40 hours per package installed
Wholesale cost no more than $12,500 to the dealer
Must be present at the 2024 SEMA Show to discuss builds in the PRO Cup Challenge Booth and PRO Happy Hour.
Vehicle detailing while at the SEMA Show
Event Schedule
Location
The 2024 SEMA Pro Cup Challenge will be held at the Las Vegas Convention Center as part of the SEMA Show, one of the world's largest and most prestigious automotive events.
Date
The event will occur from November 5th to November 8th, 2024.
Key Moments
• Unveiling of Builds: See the custom builds up close and hear directly from the restylers about their creative process.
• Judging Rounds: Watch the judges evaluate each build based on innovation, technical execution, and market appeal.
• Award Ceremonies: Celebrate the winners as they receive their awards and gain recognition for their outstanding work.
What’s Up For Grabs?
Grand Prize—$2,000 Cash
The top honor of the 2024 SEMA Pro Cup Challenge comes with a grand prize of $2,000. This prize recognizes the best overall build and provides a significant financial reward for your hard work and innovation. Imagine your custom build taking center stage, celebrated by industry leaders and peers, while earning you a substantial cash prize. Don’t forget you also get up to $4,000 in transportation costs toward your vehicle.
Fan-Favorite—$500 Cash
In addition to the grand prize, the fan-favorite award celebrates the build that captures the public's hearts. This award recognizes the power of your design to connect with fans and is an incredible opportunity to showcase your build’s broad appeal. Winning the fan-favorite award boosts your profile and earns you industry-wide recognition. This is in addition to up to $4,000 in transportation costs for your vehicle entry.
Why These Prizes Matter
Boost Your Business
Winning these awards can significantly elevate your brand, leading to new opportunities, partnerships, and increased business. The cash prize offers you the resources to reinvest in your craft, while the recognition positions you as a leader in automotive customization.
Industry Recognition
These prizes aren't just about the money—they represent a seal of approval from the automotive industry. Winning or being shortlisted for these awards can set you apart in a competitive market.
Fan Engagement
Voting System
Fans can vote for their favorite builds online and at the event. QR codes will be provided at the SEMA Show, allowing attendees to vote in real-time and follow the leaderboard updates.
Social Media Interaction
Engage with the SEMA Pro Cup Challenge through social media by following live updates, behind-the-scenes content, and exclusive interviews with the restylers.
Application Form
Get the Full Details and Apply Today to Be Part of the 2025 SEMA Pro Cup Challenge
