Automotion Customs Wins the 2022 SEMA Pro Cup Challenge
The 2022 SEMA Pro Cup Challenge continued to set the bar high in the automotive customization industry. Restylers from across the country gathered to showcase their most ambitious projects, competing for the top honors in this prestigious event. Automotion Customs emerged as the grand prize winner, with their exceptional work on a Toyota Rav4 that captivated both judges and attendees.
Event Highlights:
- Winning Build – Automotion Customs’ Toyota Rav4: Automotion Customs impressed the judges with their expertly crafted Toyota Rav4. The build perfectly blended rugged capability and refined aesthetics, featuring off-road enhancements and a luxurious interior. The attention to detail and innovative approach to customization secured them the grand prize in the 2022 competition.
- Fan-Favorite—VIP Distributing’s GMC Yukon: VIP Distributing won the hearts of the fans with its bold and dynamic GMC Yukon build. This vehicle’s powerful presence and customized features made it a standout in the competition, earning it the fan-favorite award.
Impact on the Industry:
The 2022 SEMA Pro Cup Challenge reinforced the importance of versatility and market relevance in automotive customization. The success of Automotion Customs and VIP Distributing highlighted the growing trend of consumers seeking vehicles that combine both performance and luxury, influencing future projects in the industry.
Automotion Customs Wins 2022 SEMA PRO Cup Challenge Award
Automotion Customs Inc., an automotive restyling shop in Warner Robins, Georgia, won the third SEMA Professional Restylers Organization (PRO) Cup Challenge. Automotion Customs won the award for creating an accessory package for the 2022 Toyota Rav4 XLE that is easy to replicate and ideal for new-car dealers to add mass consumer appeal to their inventory.
Automotion Customs won this year’s SEMA PRO Cup Challenge with its ’22 Toyota Rav4 XLE. The company’s accessory package is easy to replicate and ideal for new-car dealers to add mass consumer appeal to their inventory.
The competition, which took place at the SEMA Show, pit restyler against restyler to create a package for a new-model car or truck that would take less than 40 hours to execute and cost no more than $12,500 to the dealer. Packages were judged based on their mass appeal, ease of replication, and potential profitability.
Through the competition, accessory manufacturers see how their products can be packaged with other products, restylers get ideas to return to their local markets, and SEMA Showgoers witness how new vehicles can be transformed.
The ’22 Toyota Rav4 XLE features:
- Custom Leader (includes door panels), Katzkin Leather
- Satin Roof Wrap and Chrome Delete, Swirl X
- 2-in. Lift Kit, Ready Lift
- 20-in. Wheels, XO Luxury
- Nomad Grappler Crossover Terrain Tires, Nitto
- Slim Line Roof Rack, Front Runner
- Roof Rack Side Awning (with Quick Disconnect Clips), Front Runner
- Interior 12V No-Ice Electric Cooler, Dometic
- Bass Pro Go- Bass Enhancement Portable Speaker, JBL
- Remote Start, Voxx International
- Gloss Black Font Grille Overlay, Trim Illusion
- Gloss Black Mirror Covers, Trim Illusion
- Hitch and Wiring Harness, Curt
- Dual Streaming Rear Seat Entertainment, Voxx International
- Floor Liners HP (Front and Rear), WeatherTech
- Diver and Passenger Window Tint, Sun Shield
- Black Out Toyota Badges, Toyota
- Moki Door Step, Rightline Gear
“Automotion Customs created a unique accessory package that is not only stylish and affordable for dealerships but showcases the many possibilities that consumers have when choosing to accessorize their new-model cars and trucks,” said PRO Chair Josh Poulson. “We are proud of Automotion Customs for their win and are confident that this package will create profitable business relationships among restylers and new-car dealerships nationwide.”
Other companies that competed in the PRO Cup Challenge included Auto Image, the ’22 Ford Mustang Mach E; Auto Trim Restyling, the ’22 Cadillac Escalade Sport; Automotive Concepts, ’22 Ford Lightning; DPS Automotive, the ’22 Jeep Grand Cherokee L; and Pickup Outfitters of Waco, ’23 GMC Sierra 2500 SLE. Top Coverage LTD’s ’22 Ford F-150 Lightning won the Fan Favorite Award, voted on by SEMA Showgoers.
The PRO Cup Challenge encourages the customization of new-model vehicles and raises awareness of vehicle accessorizing among the general public. It also enables dealers to work with restylers to generate showroom excitement and tap into hot, new markets through offering accessory packages.
Visual Gallery
Dive into the visual gallery to see the transformation of the Toyota Rav4 and GMC Yukon from the 2022 competition.
